Introduction

Property marketing has moved well beyond static brochures and PDFs.
Today's buyers expect to explore developments interactively, understand availability instantly, and feel confident committing, often before construction begins.
For property developers, this shift requires a modern digital sales centre built around clarity, accuracy, and speed.

The DotUX Interactive UX System is a fully web-based digital siteplan software designed specifically for developers selling new homes off-plan.
It replaces fragmented tools with a single, scalable platform that actively supports sales teams and improves buyer confidence throughout the journey.

Interactive Site Plans for Developers

At the heart of the system is an interactive site plan for developers, built around a masterplan interactive map. Buyers can navigate a virtual site map for new homes, explore plot positioning, understand orientation and surroundings, and quickly locate homes using intuitive interactive plot maps and plot locators.

Unlike static plans, the system supports 3D site plan visualization, with optional 3D street view and walkthrough modes.
These features allow buyers to explore the site at eye level, reducing abstraction and making unbuilt developments feel tangible. This ability to visualise unbuilt property for buyers is critical to reducing hesitation during early sales phases.

Real-Time Sales Intelligence

Sales performance is further strengthened through live data integration.
The platform includes real-time plot availability, ensuring sales teams and buyers always work with accurate information.
Live pricing integration with the main website removes discrepancies between channels, while plot-level comparison tools allow buyers to evaluate homes side by side. Together, these features help reduce the new build sales cycle by enabling faster, more confident decisions.

Phygital Sales Experience

The Interactive UX System is designed for modern, hybrid selling environments.
It works seamlessly across touchscreen marketing suites, tablets, and remote sales meetings, creating a phygital sales experience that blends physical and digital touchpoints.
The platform is also VR-ready, future-proofing developments for immersive sales experiences as buyer expectations continue to rise.

Digital Twin for Real Estate

By unifying site plans, live data, and immersive visualisation, the Interactive UX System functions as a digital twin for real estate sales, supporting conversion, scalability, and long-term value.

See the Interactive UX System in action and understand how it supports sales teams, not just marketing.

Get in contact with us to know more.