Augmented Reality Platform

The Hill Group

A playful AR platform for The Hill Group that turns site visits into memorable adventures. Fully scalable, CMS-driven, and crafted from scratch for seamless engagement across developments

Client

The Hill Group

Services

Web Design, Back-end dev, Augmented Reality, Photo Capture

Location

United Kingdom

Year

2025

Assets created by:

Greydot Studio Limited

For The Hill Group, every project is about more than building homes, it’s about building experiences that bring people together. Continuing our close partnership, we set out to create something that would transform the way visitors engage with their developments: an interactive marketing platform that blends technology, creativity, and storytelling. It needed to feel fresh, intuitive, and joyful; something that could entertain families while keeping the brand’s identity front and centre.

The idea was to turn a traditional site visit into an experience — a playful journey of discovery that people would remember. We envisioned a platform that could operate anywhere, delight visitors of all ages, and even travel between marketing suites. Most importantly, it had to be reusable, easy to manage, and scalable across all future Hill Group developments — all while creating meaningful memories that families could take home.

Augmented Reality Platform

Augmented Reality Platform

The challenges

The Hill Group wanted a fully custom, reusable, and cost-effective experience that would engage visitors independently, increase staff efficiency, and be easy to deploy, update, and maintain across multiple developments.

The Solutions

We built a custom-coded augmented reality platform from the ground up, designed for performance, scalability, and seamless deployment. Visitors begin their journey by scanning automatically generated QR codes, managed directly through our bespoke CMS.

Each code unlocks a different layer of interaction: fun fact screens with insights about the development, and photo capture moments where families can pose alongside The Hill Group’s mascot, Billy the Bear.
Billy appears in different playful poses; snorkelling, surfing, or waving cheerfully, creating memorable, shareable keepsakes.
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We also introduced themed overlays that highlight lifestyle activities like tennis or outdoor fun, turning every photo into a little story.
Entirely browser-based and built for smooth operation across devices, the system is fully scalable and easily redeployed for future developments; ensuring that The Hill Group can continue engaging visitors in fresh, imaginative ways.

Augmented Reality Platform

Augmented Reality Platform

Augmented Reality Platform

Augmented Reality Platform

The RESULTs

The final result is a flexible, joyful platform that transforms exploration into connection. It engages visitors, lightens the load for sales teams, and delivers a scalable foundation for future experiences. Every family leaves with a digital memento of their visit — a simple, powerful way to make The Hill Group’s developments truly unforgettable.

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