Middleton Cheney Interactive Marketing Suite

Mulberry Homes

We’ve built a scalable sales tool for exploring Mulberry Homes’ development, designed to support Sales Agents directly in the marketing suite while also being accessible from anywhere in the world.

Client

Mulberry Homes

Services

Web Design, CMS, Back-end dev

Location

United Kingdom

Year

2024

Assets created by:

Greydot Studio Limited

Mulberry Homes engaged us to transform the home-buying experience for their Middleton Cheney development. Our mission was to craft a versatile, web-based platform that empowers prospects to independently explore every corner of the project from anywhere, while equipping sales agents with an intuitive touchscreen interface in the marketing suite.

The resulting solution merges stunningly realistic 3D renderings, interactive site mapping, and immersive walkthrough modes into a single, cohesive environment. By seamlessly supporting both remote self-service and in-person presentations, we created a dynamic tool that captivates homebuyers and streamlines the sales process.

Middleton Cheney Interactive Marketing Suite

Middleton Cheney Interactive Marketing Suite

The challenges

Deliver a dual-purpose platform for remote browsing and in-suite touchscreen use; ensure cross-device compatibility; provide lifelike housetype visuals; enable 360° site rotation at two elevations; integrate street-level and interior VR tours; offer favorites with email summaries; include local-area info, digital brochures, incentive campaigns, detailed specs, and a live-update CMS.

The Solutions

We developed a fully browser-based configurator with rapid content streaming and a clean, user-focused interface. Our team produced high-fidelity 3D scenes and implemented dual-height, 360° site rotation for complete aerial insight. Street-level “Walkthrough” and interior VR modes immerse users in the environment. Modular panels—Homes, Site Plan, Gallery, Brochure, Wishlist, Local Area, Specs, Incentives—can be toggled flexibly and are managed via an elegant CMS. Favourites and automated email reports simplify decision-making for buyers.

Middleton Cheney Interactive Marketing Suite

Middleton Cheney Interactive Marketing Suite

Middleton Cheney Interactive Marketing Suite

Middleton Cheney Interactive Marketing Suite

The RESULTs

The integrated platform exceeded Mulberry Homes’ goals: buyers can navigate Middleton Cheney remotely or engage live with agents in the suite using a powerful touchscreen aid. Real-time CMS updates guarantee accurate plot availability, while the harmonious blend of art direction, UI design, and technical prowess delivers an immersive, end-to-end experience that enhances engagement and accelerates sales.

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